Founded by James Villasana, an Olympic athlete who loved sports, health, and wellness

Our Niche

The market for targeted health & wellness beverages is a dynamic and rewarding one, driven largely by the growing recognition of the instrumental role diet plays in a wide range of health conditions, athletic performance, and general well being. In fact, the health & wellness category is one of the fastest growing retail categories in the world.

The US smoothie industry made more than $2 billion from made-to-order smoothies, up more than 80% in five years. Consumers, especially in the 18-24 year-old range, are embracing the product as a healthy and portable meal alternative.

In the past month, one in two 18-34 year-olds are likely to have enjoyed a smoothie.

The Smoothie Factory has taken its brand to the next level through extreme differentiation by developing new flavors and revenue centers. This keeps guests engaged and over the years has expanded its menu to include fresh squeezed juices, authentic frozen yogurt, and healthy meal options that are low calorie; 500 calories or less. Our functional food offerings create synergy and attracts additional guests beyond traditional smoothie aficionados.