Mission, Goal, Core Value

Our Purpose

Our Mission:

Establish Smoothie Factory as the premier health and wellness café.

Our Goal:

Meet the dietary needs of health and quality conscious consumers by providing delicious smoothies, fresh squeezed juices, frozen yogurt, and healthy lights foods made fresh served quickly in attractive and pleasant surrounding everyday.

Our Core Value:

At Smoothie Factory, our success is the result of unwavering dedication to the following list of core values:

Purchasing: We apply the highest standards of excellence to the selection and purchasing of all ingredients. We define quality as the freshneess, safety, nutritional value and preparation of all menu items.

Preparation: Our proven methods of portion control, blending practices, training and attention to cleanliness ensure guests enjoy a great tasting smoothie with each and every visit.

Our Guests: Our guests are the driving force for our behavior and the reason why our business thrives. We will exceed each guest's expectations by serving them competently, efficiently, knowledgeably and with a 'Yes, we can!'response. Only by satisfying our guests first do we have the opportunity to satisfy the needs of our business stakeholders.

Education: An educated consumer is our best guest. Guest loyalty and appreciation is earned by providing information on dietary, health and fitness needs.

Retail Innovation: We continually update our retail selection with the industry's most current products and keep things exciting by introducing in-house promotions and limited time offers.

Work Environment: We embrace a positive work environment. We treat all team members with respect and encourage them to grow personally and professionally.

Training: Our mantra is... 'Excellent guest service starts with great training!'. We further encourage exploration of career opportunities within the entire franchise system.

Incremental Progress: Our Company continually improves through unleashing the collective creativity and intelligence of all of our business stakeholders. We recognize that everyone has a contribution to make.

The Brand: A brand is not a product; it is the sum of everything that the Smoothie Factory does that creates an identity in our guest's mind. We continually strive to protect the integrity and goodwill of the Smoothie Factory brand by managing adherence to the Franchise System and business model.

Profitability: We continually evaluate fresh and creative concepts that maximize profitability by minimizing costs and increasing sales. We believe that mutual prosperity is achieved by our ongoing dedication to franchisee success.